Startups may not be able to offer the highest salaries or best 401k packages, but they can beat big companies in spades. From impact and learning opportunities, there are loads of ways startups can have the edge. With competition for talented candidates fierce, and no shortage of options to choose from, the war is on! Luckily, what big companies offer isn't typically on the list of talented job seekers. The best candidates in today’s market are looking for mission driven companies, transparency, and to be able to make an impact. They want to work with strong peers and leaders, who can help them learn and grow.